Every business operating online today wants to draw traffic to their website and, ultimately, increase sales. Content writing is about filling your pages with relevant contents that will help search engines (and your audience) find you. It is part of your SEO efforts and, as such, an important part of your overall marketing strategy.
Closely related to copywriting, but not exactly the same thing, transcreation is about following the client’s brief in translating and adapting contents for readers of another language (in my case, Serbian). Through major US and UK marketing and advertising companies, I have worked on campaigns from several well-known global apparel brands, airlines, tech firms, facility management companies, and more.
If you need a catchy slogan or a phrase to captivate your Serbian audience and position and promote your brand, vision or campaign, I will be more than happy to help. I’ve done as much for Microsoft, among others.